Google Ads Manager
Driving Growth for Spoonflower through Digital Marketing
The Task
Leverage Google AdWords and SEO best practices to enhance Spoonflower's digital footprint to attract new visitors while maximizing the conversion rate from its existing traffic.
Client
Spoonflower Inc.
https://www.spoonflower.com
Engagement Period
1 year and 7 months
A LITTLE
Context
Spoonflower is a leading digital marketplace for custom-designed fabric, wallpaper, and home decor. As a dynamic company based in Durham, NC, Spoonflower sought to expand its online presence and conversion rates through targeted digital marketing campaigns. My role encompassed managing AdWords campaigns, executing SEO strategies, and contributing to marketing initiatives aimed at engaging new audiences and driving conversions.
Spoonflower faced the dual challenge of enhancing its digital footprint to attract new visitors while maximizing the conversion rate from its existing traffic. The objective was to leverage Google AdWords and SEO best practices to achieve these goals within a competitive online marketplace.
Strategy and Execution
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Building new user acquisitionCreated and managed Google AdWords ad campaigns with a sharp focus on engaging new audiences. This initiative led to 87% of new website visits originating from AdWords ads, significantly expanding Spoonflower’s market reach.
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Diverse content creationCollaborated with the marketing team to produce compelling promotional content, including videos, blog posts, and newsletters, to bolster brand awareness and audience engagement.
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Increasing conversionsSpearheaded the management of Spoonflower’s AdWords campaigns focusing on increased conversions. Through meticulous planning and execution, I successfully achieved an average of $1,130 in conversions per week from ad traffic.
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Innovative campaignsInitiated and oversaw various personal projects, including campaign experiments, seasonal campaigns, and dynamic campaigns, tailored to address the fluctuating market demands and opportunities.
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Collaboration with GoogleWorked closely with Google AdWords strategists to optimize campaigns continuously, troubleshoot issues, and stay abreast of the latest AdWords policies and best practices.
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Analytics and AdWords managementEstablished and monitored a Spoonflower internal project's Google Analytics and AdWords accounts, setting strategic goals to enhance engagement and build awareness in preparation for the project's official launch. Post-launch, the focus shifted towards driving conversions through targeted SEO efforts and AdWords optimization.
THE FINAL
Result
Through strategic AdWords management and SEO analysis, I was able to increase Spoonflower’s online visibility and conversion rates. My tenure saw:
- A significant increase in weekly conversions, averaging $1,130 from ad traffic.
- The engagement of new audiences, with 87% of new visits to Spoonflower’s website driven by AdWords campaigns.
- Successful collaboration with Google strategists to refine and enhance digital marketing efforts, ensuring Spoonflower’s campaigns remained optimized and policy-compliant.